Branding
Creative Resilience Collective is a non-profit organization with a mission of fighting injustice and building a healthy, resilient community, by offering creative services to help organizations serving vulnerable communities maximize their impact and reach. I designed the logo and identity system that represents their core value and works in various formats.
I designed the CRC logo to represent the organization’s link between creative community and social justice.
The graphic pattern system uses unique shapes––inspired by different elements of CRC––to form the logo’s letters. This symbolizes their mission of bringing support and resilience to vulnerable communities. While their mission is somewhat serious, I wanted the logo to look friendly and playful, to represent their welcoming spirit.
Worked as a lead designer, in collaboration with Tim Lasalle.