Digital Marketing | Advertising | Photography | Art Direction
EveryPlate is a meal kit service that has lower price point, and the brand is built upon the idea of cutting the cost by keeping everything simple. We put a strong emphasis on the simplicity factor of the brand in New Year campaign with straight forward messaging and minimal yet visually striking photography and design.
Worked as a project lead while at HelloFresh under creative direction of Jodi Edwards, in collaboration with Jacqueline Parisi (copywriting), Simran Chabra (Design) Emily Dryden (Photography), and Nadine Page (Food and Prop Styling).